As the Returns Label is a fair percentage of the total cost of the form but only used in a small/medium percentage of cases, we encourage retailers to increase the returns label by approx 10mm in depth. We then die cut the label into two and create a small promotional label. This means that the label is not totally wasted should a return not be required.

The promotional label can promote an important contact telephone number, buying number or web address reminder. It can be applied to a hard drive, monitor or diary. We have detailed a simple case study below on how much extra this would cost.

 

 

The cost for an A4 sheet printed 1 colour on face and reverse with an integrated ‘returns label’ that measures 92mm x 61mm would cost approx £50.00 per1000 forms based on a quantity of 10,000 forms purchased.

 

If you increase the depth of that label by 10mm and die cut the label into two, creating a promotional label measuring 92mm wide x 10mm deep either under or above the returns label, the price would increase by just £1.50 per1000 forms or £15.00 in total.

 

If this helped increase sales by just 1% from a quantity of 10,000 orders that would be 100 orders.
If 100 orders were valued at just £10.00 per order, the turnover created would be £1000.00. That sounds like a pretty good return on £15.00.